Although partners, Apple and Samsung have a tough legal battle.One of the most significant legal battles lasted seven years, when Apple accused Samsung of copying the iPhone.
Despite the 2018 settlement, Apple is still annoyed by Samsung's alleged copying of the iPhone, Apple's current head of marketing, Greg Joswick, revealed.Why does Apple think Samsung copied the iPhone?Shouldn't the tech giant still be annoyed that they haven't copied Samsung before?
Apple vs Samsung: legal battle
Samsung and Apple have two serious legal battles.Most notably, in 2011, Apple accused Samsung of blatantly copying the iPhone.
In that lawsuit, the company said Samsung violated its intellectual property by choosing to "blindly" copy its "innovative technology, unique user interface, elegant and unique product and packaging design" rather than "pursue its own product development." , as The Verge reports.
The lawsuit points to several items that Samsung allegedly copied, ranging from hardware (such as a rectangle with uniform rounded corners, black faces, silver edges, etc.) to software (such as appearance and the number of icons on the display), involving several Samsung smartphones and A tablet.Still, a key area of the game is Samsung's alleged copying of Apple's iPhone 3GS.
Although Samsung later countersued, claiming that Apple had infringed some of its mobile communications technology patents in various countries, including the United States, the legal battle continued for several years.
The case was originally awarded $2012 billion in Apple's favor in 10.However, the two sides remain at odds over how much Samsung should pay for infringing on some of Apple's design and utility patents.That amount was reduced to $2018 million, according to a May 5 ruling.At this point, Samsung only wants to pay $5.39 million, while Apple is seeking $2800 billion in reparations.
However, things took a fundamental turn in June 2018, when Apple and Samsung quietly settled the issue out of court, according to The Verge.Both sides have been tight-lipped about the terms of the agreement, which could be part of the deal.
However, despite the quiet settlement, Apple has retained Samsung's position of copying the iPhone, as the company noted in a statement following the peaceful settlement -- the same statement it issued after the May ruling.
"Apple ignited the smartphone revolution with the iPhone, and it's a fact that Samsung blatantly copied our designs. We thank the jury for their service and are glad they agreed that Samsung should pay for copying our products," the company said in The New York Times in a statement. said in a statement.
In another infamous trial, Apple claimed that Samsung copied other patents in 2012 that specifically related to iOS features, such as swipe to unlock, autocorrect and Quick Links.Samsung was found guilty and, as a result, was forced to pay Apple $2017 million in 1.2, ending a five-year legal battle.
Unfortunately for Apple, $1.2 million is less than 20% of the $10 billion it was hoping for.Both cases make it clear that Samsung was found guilty of copying Apple -- which is why it had to pay.
Should Apple still be annoyed at Samsung?
Years later, Apple still holds the same view, as Greg Joswick revealed in an interview with The Wall Street Journal in a speech celebrating 15 years of the iPhone.He called the rise of big-screen Android smartphones, led by Samsung, "disgusting."
"They're annoying because, you know, they rip off our technology," Joswiak said.However, it doesn't make sense that Apple is still mad at Samsung as things work out.
Years later, the only reason behind Apple's outrage may be that the company was never satisfied with how the problem was solved -- in monetary compensation or otherwise.Remember, Apple is seeking $30 billion in damages in both U.S. trials.
You have to take the credit for Samsung, though, for pulling out of the settlement and keeping mum since, save for their usual taunting of Apple.
Has Apple ever copied Samsung?
As harsh as it says, you'd be surprised to learn that Apple isn't so innocent.Apple has also copied Samsung in the past.According to Wired, a South Korean court found in a 2012 ruling that both Samsung and Apple infringed on each other's patents.
Apple was found to infringe two of Samsung's wireless patents.Meanwhile, Samsung violated one of Apple's utility patents (the "rebound" effect and swipe-to-unlock feature in iOS).
In that verdict, the jury rejected claims that Samsung copied the iPhone.Included in the judgment, the court temporarily halted sales of infringing devices from Samsung and Apple in the country, including Samsung's Galaxy Nexus, Galaxy S II, Galaxy Tab and Galaxy Tab 10.1, as well as Apple's iPhone 4 and iPad 2.
Plagiarism is illegal, inspiration is not
It's illegal to plagiarize someone else's design or functionality, but in modern society it's hard to create anything without taking inspiration from somewhere.It's no secret that the original iPhone was revolutionary, it's just one of Apple's amazing innovations in the 21st century.
The iPhone's success has also had a downside for Apple, as it inspired rivals to try to do the same.No wonder Apple has also sued other Android makers, including Nokia, Motorola, and HTC.Let’s be honest, if you’re competing in the same industry, it’s hard to ignore the strengths of your competitors.
For example, high refresh rate displays are a phenomenon on Android smartphones, and it's only a matter of time before Apple follows suit. In 2022, Apple has added a slew of new features to the iPhone 14 Pro launched by Android.
The Cupertino-based tech giant has also taken inspiration from Samsung and other Android makers to add larger-screen options to its iPhone lineup, starting with the 2014 iPhone 6 lineup and building on the 4.7-inch iPhone 6. The larger 5.5-inch iPhone 6 Plus.A few years later, 6.7-inch iPhones have become the norm.
Over time, it has become clear that as the industry matures, smartphones look more of the same, with few subtle differences.
Despite the constant patent battles to begin with, it's clear that smartphones will end up with more similarities than differences -- that's how innovation works.
Plagiarism is good and bad for the industry
Plagiarism can be a good thing for companies as it helps them stay on top of the hottest trends in the market.However, it can stifle innovation as companies focus on jumping on new shiny things instead of pursuing independent development.
As a consumer, you'll see less differentiation between products or services, which is frustrating because hot new trends won't work for everyone.From an industry-wide perspective, plagiarism can help products gain more visibility and even lay the foundation for further innovation.
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