How Netflix's Add Family Feature Works

Xiaobai Software  2022-07-22 11: 51  read 50 views

Netflixrolling outAdd a Homefeature, a new way to combat password sharing.Add a HomeIt will be available in select countries where the streaming service is available from August 2022.

Here's how the "Add Family" feature works.

 

NetflixAdding a family is rolling out

Add a Home is an alternative to adding extra members, and the streaming company launched the service in several Latin American countries in early 2022.Both features are designed to help Netflix combat password sharing.Starting in August 2022, the special will be available in Argentina, Dominican Republic, El Salvador, Guatemala and Honduras.

How Netflix's Add Family Feature Works

 

According to its policies, Netflix allows you to share your account within a household.Enforcing this rule has been tough, but adding a family is helping the company.To detect your primary household, Netflix uses different factors such as your IP address, device ID and account activity.

Adding a family comes into play if you want to use your account in multiple households (physical locations).According to Netflix, if you log into your account on another TV or TV-connected device, you'll be prompted to add an additional home for an additional $2.99 ​​each.

If you're traveling, Netflix will allow you to stream on your new TV without adding it as an extra home for up to two weeks, after which the company will block the TV.where is the problem?You must not have used your account at this location before. A Netflix support page says only two weeks of respite is allowed per location per year.You can still watch on a mobile device (such as a phone or laptop) as these restrictions do not apply.

The number of families you can add to your account depends on your Netflix subscription plan.The Basic plan allows only one addition, while the Standard and Premium plans allow up to two and three additional families, respectively.If you travel a lot, you'll be happy to know that you can change your primary residence through Settings.The only caveat is that Netflix has limited the number of times you can do this to three times every six months.

If you buy an extra home and decide to change your mind later, Netflix will offer the option to stop paying for the extra home.When the current billing cycle ends, all devices in the household will be signed off, and you'll keep the standard Netflix subscription fee, depending on your plan.

Why is Netflix launching Add a Home?

The main motivation behind this new feature is to crack down on password sharing, which is one of the company's biggest problems right now.In an April 2022 letter to shareholders, Netflix estimated that the password was shared with more than 4 million additional households.

In the first quarter of 2022, Netflix lost 20 subscribers, followed by nearly 100 million in the second quarter.

In Netflix's announcement, product innovation director Chengyi Long said, "Today's widespread account sharing among households undermines our long-term ability to invest in and improve our service."

Netflix wants to end password sharing

Now more than ever, Netflix is ​​taking cracking down on password sharing.However, it's unclear when the company will roll out the new feature globally, and the good news is that the company is still measuring what works best before rolling it out globally.

But don't panic if you've shared someone's credentials; you might be relieved to hear that the company is also working on a cheaper plan to launch in early 2023, as long as you can stomach the ads.

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